Motivated to raise the profile of the hairdressing industry, L'Oréal sell a range of innovative products combining trends and technology. Their story dates back to 1907 when Eugene Schuller -… created a hair dye formula which revolutionised the industry. Two years later, L'Oréal was born. Today, the brand continues to be at the forefront with devices and products that lead the way in originality. While everyone’s hair is different, L'Oréal has a product that is sure to meet your needs.